The platform is rolling out a new feature that allows them to reduce the quantity of AI-made media appearing in their feeds. This initiative comes as the platform announced that it currently hosts over 1 bn content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a widespread rollout. This development aligns with a rise in content created by AI, driven by recent video-generation tools.
AI Proliferation Online
It has been noted that approximately a tenth of the most rapidly expanding channels on a popular video site exclusively feature AI-generated videos. A large amount of this material is considered low-quality AI content, a term for poor-quality, bulk-generated content that is frequently nonsensical or dreamlike.
“We know from our community that a lot of users enjoy content created using AI tools, from computer-generated images to educational videos, and we want to offer the community the ability to see more or less of that, depending on their own preferences,” stated a platform representative.
AI on the Platform
The platform announced that there are presently 1.3 billion videos on its network tagged as artificially created. Collectively, over 100 mn pieces of content are uploaded to the platform daily, making AI content a minor percentage of its overall inventory.
User Control Features
Users will be capable of decrease or raise the level of AI content they watch by opening the “manage topic” setting in the platform and selecting “AI-generated content”. Additional categories that are already be adjusted under the tool include current affairs, fashion, cosmetics, and dance.
Platform Guidelines
TikTok’s guidelines oblige users to tag lifelike AI-made content, and it prohibits dangerous deepfakes of celebrities or critical incidents. Any realistic AI video that is unmarked can be taken down under its terms of service.
In addition, the service will from now on apply an AI-generated watermark to content made using its built-in AI features, or flagged by an cross-platform project for identifying artificial media. This step is intended to help prevent users from trying to circumvent the tagging system.
Responsible AI Funding
The company is furthermore introducing a $2 million AI literacy fund for professionals and organizations to create educational content about responsible artificial intelligence. This project will support charitable organizations specializing in training programming and robotics.
Content Safety Approach
The video-sharing app has supported its moderation strategy, amid controversy over proposals to make redundant a large number of review team members in the United Kingdom. TikTok is expected to reduce a significant number of roles in its user protection department in its British office, with labor groups and online safety experts voicing alarm that people are being substituted by machine-led review.
A trust and safety lead explained that people-led review would still have a role, but artificial intelligence can protect employees by removing the most graphic content ahead of it gets reviewed by people. The company stated a 76% decrease in explicit and harmful content reviewed by content reviewers over the past year due to reliance on its automated systems.
It is vital to balance humans and technology to keep the platform safe,” she said. “We’ll have staff as part of that process, but we also think it’s highly necessary to minimize viewing of dangerous material as quickly as possible, which is the area in which a lot of the machine support is making a difference operate efficiently.”
